Since the reform and opening up, the packaging industry in China has rapidly developed into a complete industrial system with distinctive features in less than 40 years. In 2016, China's packaging enterprises had developed to more than 30, employing more than 10 million, and its total output value reached 1 trillion and 700 billion yuan, ranking fourteenth in 42 main industries of the national economy. Whether it is the production scale, or the output and output value of the packaging, all of them have become the first in the world. However, at the same time, the resource consumption and environmental pollution of the packaging industry in China are also very serious.

According to statistics, in 2016 China's paper and paperboard production capacity of 108 million 550 thousand tons, the per capita annual consumption of 75 kg, which is mostly used for packing; usage of plastic bags every day up to 3 billion, throughout the year more than 6 million 800 thousand tons; and the metal packaging materials, only one can, at least annually consume 10 billion. In the packaging, the recovery rate of paper packaging products is about 25%, the recovery rate of plastic packaging products is only 15%, and the recovery rate of express packaging waste is less than 10%. The annual report of the Ministry of environmental protection showed that 246 large and medium-sized municipal solid waste in the country reached 180 million 695 thousand tons in 2016, of which 40% were packaging waste. Rural domestic waste in 2015 has exceeded 1.75 million tons, of which 15% are packaging waste. The environmental problems caused by the reason for the reason for the packaging waste have come to an urgent point.

The emergence of the packaging problem has its complicated realistic background. First of all, the packaging industry, as a service manufacturing industry, has a distinct dependence and dependence. Recycling of packaging materials, involving many aspects of processing, storage, sales and other wastes, industrial chain and long life cycle, prone to care for this and lose that phenomenon. In order to pursue their own economic interests, the production enterprises tend to increase the added value of packaging as the pursuit of the goal, ignoring the social responsibility that the enterprise should bear.

Secondly, there is a conflict between the concept of human face and the convenience of the public on the use of packaging and the sustainable development in the traditional culture. The repeated prohibition of excessive packaging is its characterization. To enjoy the process is convenient and simple, to keep seeking new, to use it as a popular consumption psychology, and to stimulate the packaging consumption.

Again, in the packaging design level, although from abroad introduced green packaging, packaging and other ecological thought and circulation system design, design ideas and methods put forward the concept of integration, packaging design principles, but in the specific design process, knowledge and practice of the "two skins" phenomenon is very prominent. Designers tend to focus on the interests of the enterprises and consumers' emotional needs, and pursue the low and visual aesthetic impact of material and processing costs unilaterally.