In the upcoming 2019, subsidies for new energy vehicles will continue to decline. Securities Times·e company reporter noticed that at the end of the year, auto dealers were busy with the subsidies for subsidies, and even hit the “countdown card” gimmick. However, some people in the industry said that the subsidy retreat is the general trend, and hope that the relevant rules can be introduced as soon as possible, so that enterprises can prepare the corresponding response measures as soon as possible.

Subsidies are expected to drop 40% next year

In recent years, the state has introduced a series of policies to encourage the development of the new energy automobile industry. The most influential factor to the industry is the “Finance and Promotion of New Energy Vehicles for 2016-2020” jointly issued by the Ministry of Finance and other four ministries and commissions in 2015. Notice of Support Policy. The "Notice" clearly stated that the central government will provide subsidies for the purchase of new energy vehicles and implement the GSP system. Consumers who purchase models that enter the national recommended list can be purchased at the price after the deduction of subsidies.

However, the "Notice" states that the subsidy standards for other models except for fuel cell vehicles will be appropriately degraded from 2017 to 2020. Among them, the subsidy standard for 2017-2018 will be reduced by 20% from 2016, and the subsidy standard for 2019-2020 On the basis of 2016, it dropped by 40%. By 2020, the new energy subsidy policy for passenger cars will be terminated.

Since then, in 2016 and 2018, the state has continuously adjusted on the basis of the "Notice". On the one hand, the standards and thresholds of enterprises that can enjoy subsidies are raised, and on the other hand, the timetable for subsidies to declining is continuously advanced.

In February this year, the Ministry of Finance and the Ministry of Industry and Information Technology jointly issued the "Notice on Adjusting and Improving the Financial Subsidy Policy for the Promotion and Application of New Energy Vehicles", proposing that from 2018, the new energy vehicle local purchase subsidy funds will gradually be transferred to support the construction of charging infrastructure and Operation, use of new energy vehicles and operations. This means that local subsidies are greatly reduced. According to the 2015 Notice, the subsidy will continue to decline in 2019, and it is highly likely that it will fall by 40% from 2016, and by 2020, the subsidy for new energy vehicles will be terminated. However, there are still many people in the industry who are worried that the termination time is likely to be significantly advanced.

Does this lead to a decline in the enthusiasm of consumers to buy new energy vehicles? On December 20th, the Securities Times·e company reporter came to Shenzhen Futian Xiangmihu Automobile Market to see that although there is no obvious increase in the number of people buying cars, they are very concerned about new energy vehicles and subsidies, and even some vendors will subsidize The countdown to the slope is posted to the eye-catching position in the sales area to stimulate consumers to pay for the car as soon as possible. "This year's subsidies are less than last year, and there will be fewer next year, so it is cost-effective to buy early." The salesperson of a car brand owned by SAIC said that he is mainly responsible for promoting an extended-program hybrid new energy vehicle, according to the current The subsidy policy adds up to the actual purchase of a car can save tens of thousands of dollars, but the subsidy retreat means that consumers have to pay more.

Multiple policy support

"I bought a new energy car for the license plate. After all, the green card (new energy car) is good, but the blue card is not good. The queue is waiting for 2 years without shaking, so think about buying a hybrid. The car is counted." Mr. Wang, who came to buy, told the Securities Times·e company reporter.

In fact, although the cash subsidies are small, the related supporting policies have increased significantly, intended to encourage consumers to buy and use to stimulate the growth of new energy vehicle sales.

Take Shenzhen as an example. Not long ago, the Shenzhen Municipal Communications Commission issued the adjustment rules for the Guangdong B license plate index, including: the hybrid, electric car incremental indicators have no limit, can be applied directly. When there is only one car under the name of the individual, you can also apply for a pure electric car indicator. The issuance of the rules directly shattered the rumors that the “mixed cars can't be applied directly, need to shake the number”, and the easing policy of license plate application has given the car buyers a “reassuring”. In addition, Shenzhen has released a new energy vehicle promotion and application program, and proposed that the existing residential parking lot should be equipped with 10% of the number of parking spaces to build charging piles, and improve the bus charging facilities system and other related supporting construction requirements.

Zhengzhou, Shijiazhuang, Taiyuan and other places have opened a new round of single and double number restrictions. Zhengzhou proposed that all the buses, taxis, municipal sanitation vehicles, logistics and distribution vehicles in the urban built-up area will be replaced with new energy vehicles by 2020. We will implement policies such as unlimited travel and reduction of parking fees for pure electric passenger vehicles, and encourage individuals, non-public enterprises and other users to purchase new energy vehicles.

The industry is looking forward to the early departure rules

Faced with the general trend of subsidies declining, some new energy vehicle companies have made various preparations and hope to get rid of subsidy dependence as soon as possible. At the 9th Global New Energy Vehicle Conference held recently, Li Yixiu, deputy general manager of Beiqi New Energy and general manager of marketing company, said that the current subsidies have been declining year after year, and subsidies have been completely cancelled by 2020. In the post-subsidy era, BAIC New Energy has upgraded its product design to 200 km, 300 km, and 500 km through new “brand and axe” strategies such as new brands and business models and rights trading, and built the core of BAIC New Energy. Competitiveness.

Recently, Xie Shibin, dean of the New Energy Automobile Research Institute of Geely Automobile Research Institute, said that for the new energy automobile industry, every stage of development will encounter new challenges. If the company fails to do adequate countermeasures, it will lay a more serious hidden danger for the later development, so as to affect the realization of the established goals. Even new energy auto companies that are temporarily in the leading position in sales can not relax. They should adjust their marketing strategies in a timely manner and implement competitive technical routes to maintain market advantages.

Xie Shibin suggested that the national new energy policy should be released as soon as possible so that the car companies can prepare for the convenience of the people to buy new energy vehicles. They can introduce a number of green card, charging facilities and battery repurchase. Measures continue to encourage the development of the new energy vehicle market.

For the impact of subsidies on the consumer side, BYD announced that it will pay a deposit before December 31, 2018 to purchase its new energy models, and will complete the card before January 31, 2019. BYD will continue to provide car buyers with 2018 years. Car purchase price, including the 2018 new car guide price and 2018 national and local policy subsidies.